Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action Review

Why do you do what you do?

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

Title:Start with Why: How Great Leaders Inspire Everyone to Take Action
Edition Language:English

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    Some Testimonial About This Book:

  • Sean Gibson

    Me: “I’ll take ‘Books That Should Have Been Long Articles or Essays Instead of Books’ for $500, please, Alex.”Alex Trebek: “This book takes hundreds of pages, including at least 4,398 refe...

  • Andy

    Great TED Talk, but not enough to carry a book. The author utters the same platitudes over and over. The main concept is that persuasive argument starts with connection, then emotions, then facts. Thi...

  • Jesse Field

    Stuart Sinek gave a really great TED Talk that summarizes the argument of this book: when we get caught up in the details of HOW and WHAT we are working on, it is very easy to forget WHY we are doing ...

  • Avolyn Fisher

    I am only on page 90 and this book is driving me nuts. I usually don't review a book or make a comment before I have finished reading it but I have to get this off of my chest so I can power through t...

  • Loy Machedo

    Loy Machedo’s Book Review – Start With Why by Simon SinekTED Talks is an incredible platform for someone to either make it or break it. And in the case of Simon Sinek, the 5 Million plus views he ...

  • Henry Manampiring

    DON'T WASTE TIME READING THIS. WATCH THE VIDEO ON YOUTUBE INSTEAD. I was lured by this book because of Sinek's TED video. Great video and idea, and I should have stopped there. I feel that the book ca...

  • Jeff

    Simon Sinek presents a compelling vision of how companies, organizations, and individuals can achieve success. His simple message? Start with why. Which is to say the guiding principle of our endeavo...

  • ScienceOfSuccess

    TL;DR The author wants us to communicate from the inside of the golden circle, not from the outside of it. He believes that people don’t buy what you do, they buy why you do it. "People don’t do b...

  • Lili Manolache

    Simon Sinek describes in his book "Start with Why: How Great Leaders Inspire Everyone to Take Action" how leaders and companies should work as a series of circles, i.e. "The Golden Circle" - the why, ...

  • Jason Boling

    Using selective facts or analogies to suit an assertion, gratuitous statements often contradicting other assertions, and selective use of parts of a bigger story while conveniently overlooking others ...