The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture Review

Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined.

Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.

Every business or creative project is "going great" until it fails--the bumps along the road are endured in isolation. We don't talk about the middle because we're not proud of the turbulence of our own making and the actions we took out of despair. This book sets out to change that.

Belsky draws on his experiences building Behance, selling it to and leading product teams at Adobe, and then working as an investor and advisor with companies like Airbnb, Pinterest, Uber, and sweetgreen to distill seven years' worth of vital insights at every stage of building a business. He features examples from some of the most interesting people and teams, from entrepreneurs to writers, from small start-ups to billion-dollar companies transforming their industries.

These essential insights for enduring and optimizing the middle miles will outfit you to find your way through the messy middle of any bold project or new venture.

Title:The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

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    Some Testimonial About This Book:

  • Devika

    After having read quite a few books on management and entrepreneurship, I'm slightly skeptical about picking up another such book on the off chance that it might be repurposing the same old advice. To...

  • Tomas Ramanauskas

    This book is full of “me”, but instead of drooling on about “the amazing me”, ever present in “I’ve made it, suckers” type of books, it is mostly about “confused me”, Belsky’s lear...

  • Scott Wozniak

    I generally agree with everything in this book (minor quibbles on methods). But I was disappointed to find that it's pretty much a restatement of common leadership and entrepreneurial advice. Endure t...

  • Eduardo

    Most valuable book for entrepreneurs ...

  • Gabriel Alan

    Aimed at anyone involved in a multi-year entrepreneurial business, Scott Belsky offers a critical and deeply reflection about the trappings and misguided strategies of, as the lingo has it, "failing f...

  • Natala Papadopolou

    I pre-ordered this book and I was waiting to answer a question I have had for a while: should I discontinue my company or not? This book is almost 400 pages and it has so many stories that whatever re...

  • Inhye Baik

    Favorite quotes/ideas so far:"While Julie's life is complicated to be sure, a childhood with a disabled sibling also comes with a set of complications. One one hand, I felt immeasurable guilt. M possi...

  • Glenn

    I’d read his Make Ideas Happen, and I think this one is sharper, with lots of helpful nuggets, highly recommend. It’s the story of the often challenging time between launching a startup and an exi...

  • Alyssa

    So many people are starting new things - new companies, new projects, new side hustles. Everyone gets excited about starting something, and finishing it, but what about what happens between those mile...

  • Chandra Halim

    I just read this book for like 5 minutes, and I just know that the author himself was rarely reading books. It’s so ugly, unrelatable, wordy, and full of insignificant phrase without the essence. I ...