The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture Review

Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined.

Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.

Every business or creative project is "going great" until it fails--the bumps along the road are endured in isolation. We don't talk about the middle because we're not proud of the turbulence of our own making and the actions we took out of despair. This book sets out to change that.

Belsky draws on his experiences building Behance, selling it to and leading product teams at Adobe, and then working as an investor and advisor with companies like Airbnb, Pinterest, Uber, and sweetgreen to distill seven years' worth of vital insights at every stage of building a business. He features examples from some of the most interesting people and teams, from entrepreneurs to writers, from small start-ups to billion-dollar companies transforming their industries.

These essential insights for enduring and optimizing the middle miles will outfit you to find your way through the messy middle of any bold project or new venture.

Title:The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

    Some Testimonial About This Book:

  • Devika

    After having read quite a few books on management and entrepreneurship, I'm slightly skeptical about picking up another such book on the off chance that it might be repurposing the same old advice. To...

  • Scott Wozniak

    I generally agree with everything in this book (minor quibbles on methods). But I was disappointed to find that it's pretty much a restatement of common leadership and entrepreneurial advice. Endure t...

  • Gabriel Alan

    Aimed at anyone involved in a multi-year entrepreneurial business, Scott Belsky offers a critical and deeply reflection about the trappings and misguided strategies of, as the lingo has it, "failing f...

  • Natalía Papadopoúlou

    I pre-ordered this book and I was waiting to answer a question I have had for a while: should I discontinue my company or not? This book is almost 400 pages and it has so many stories that whatever re...

  • Slav Ivanov

    I very much related to the main idea of the book - how crushingly hard the creation of any enterprise can be. So the first part was great, and I kept nodding along. The second part - the advise on how...

  • James McAulay

    I found the format quite frustrating, if I'm honest. Lots of good ideas, but most chapters are about 1.5 pages in length, and there are many chapters that simply don't link logically to the ideas imme...

  • Tim

    The majority of our time spent in any venture is spent within that "messy middle." Scott packs a book with practical advice on things like hiring, leadership, and a sense perseverance. It's a book you...

  • Daniel Henderson

    Amazing, I will reread in the near future....

  • Kingsten

    Great readA lot of advices and personal experiences on how to build a startup and the unspoken hardships of building one. ...

  • Joli Hamilton

    Interesting premise, but I wish it were about 1/3 shorter. ...