Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth Review

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.

Talk Triggers contains:
* Proprietary research into why and how customers talk
* More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses
* The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
* Surprises in the text that are (of course) word of mouth propellants

Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.

Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Title:Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

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    Some Testimonial About This Book:

  • Lorilin

    The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesec...

  • Arjen

    One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has...

  • Jami Lilo

    There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommen...

  • Stan Skrabut

    Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchas...

  • Madeleine Work

    I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real w...

  • Olli Kopakkala

    Hyvä opas Word of mouth-markkinoinnin aktivoimiseen. Kannattaa keksiä jokin asia, mistä asiakkaat muistavat yrityksenne ja haluavat kertoa eteenpäin.2/3 kirjasta on tosi hyvää kontenttia. On pal...

  • Mikhail Elizarev

    Worth readingAs Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, t...

  • Josh Patrick

    I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of ...

  • Dan Moyle

    This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I...

  • Felipe CZ

    A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according...