Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design: How to Create Products and Services Customers Want Review

If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments and perfectly integrates with the Business Model Canvasfrom "Business Model Generation" so you can succeed with great value propositions embedded in scalable and profitable business models.

Practical exercises, process illustrations, and workshop suggestions help you immediately apply the tools in the book to your daily work. The book includes an online access to Strategyzer.com to complete and assess exercises interactively, learn from peers, and download pdfs, checklists, and more.

You'll love "Value Proposition Design" if you've been overwhelmed by the task of true customer value creation, frustrated by unproductive product meetings and misaligned teams, involved in bold shiny projects that blew up, or simply disappointed by the failure of a good idea."Value Proposition Design" will help you successfully understand the patterns of value creation, leverage the experience and skills of your team, avoid wasting time with ideas that won't work, and guide you through the design and test of products and services that customers want.

Title:Value Proposition Design: How to Create Products and Services Customers Want

Enjoy the book review !

    Some Testimonial About This Book:

  • ?.???? ???????

    يتحدث الكتاب عن كيفية دراسة منتجك وتعديله بحيث تقدم أفضل قيمة للعملاءوذلك باستخدام نموذج تصميم القيمة المقدم...

  • ???? ???????

    Якщо б ви могли прочитати лише дві бізнес-книги, то нехай ними стали б "Розробляємо ціннісні пропозиції" та її ...

  • Academic Eric

    Something seems to be missing from this book that Business Model Generation had. I can't quite put my finger on it yet. Is it that the graphics are more flat and seemingly artificial? After all, now t...

  • Jose Papo

    This book is a must read companion to "Business Model Generation" by Osterwalder. You REALLY need to read this book, because it goes deeper on the most important part of your solution: the Value Propo...

  • Adam Zabell

    tl;dr - infographic-like reference to get you from idea to profitOnce you buy into the idea of a Customer Profile instead of the psychodemographic profile, everything else falls into place. I've never...

  • Magno de Santana

    Livro extremamente recomendado. Conteúdo excelente e ainda tem uma parte online para exercitar o que é ensinado no livro. Saia do prédio e valide suas hipóteses...:)...

  • Mario Lucero

    I strongly recommend to read Business Model Generation before buying this book to have an idea of the Business Model Canvas.This book is very practical because of that you should enjoy reading this bo...

  • Anas Faris

    A very clear and applicable theory not only for business, but for organizations and events as well. A sort of interactive book, with online companion tools. A great lesson on how to test your hypothes...

  • Fred Rose

    This book will become more of a classic than Business Model Generation. Summarizes all the key points from lean startup, design thinking and many other topics. Excellent, use it in my classes and work...

  • Kenny Lam

    Easy to read. Uses less jargon and is easy to understand. This book will help you to create a product to customers want and love....