Reinventing Fire: Bold Business Solutions for the New Energy Era

Reinventing Fire: Bold Business Solutions for the New Energy Era Review

Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. iReinventing Fire/i shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.

Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies. Popular in tone and rooted in applied hope, "Reinventing Fire" shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.

Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.

Pragmatic citizens today are more interested in outcomes than motives. "Reinventing Fire" answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

Title:Reinventing Fire: Bold Business Solutions for the New Energy Era
Edition Language:English

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    Some Testimonial About This Book:

  • Guy

    Relentlessly positive doesn't even begin to describe this book. Lovins has made a career out of advising companies and governments how to be energy efficient, and while I suspect that in his off-messa...

  • Linda

    Ever since its discovery, humans have been fascinated by and feared fire. In Reinventing Fire: Bold Business Solutions for the New Energy Era, by Amory B. Lovins and Rocky Mountain Institute (RMI), fi...

  • JB

    This book is a landmark.Amory Lovins and his Rocky Mountain Institute have been writing about energy efficiency and the energy transition for decades now, and Reinventing Fire is not different in this...

  • Polly

    The subtitle should have been a clue to me about the focus of this book--Bold Business Solutions. The ideas are exciting, and I love seeing that a future without dependence on fossil fuels is possible...

  • stinaz

    At first I thought it was just an update to Natural Capitalism - and it was to some extent - but Reinventing Fire is actually a roadmap for how the US can reduce it’s CO2 emissions by 80% by 2050 (a...

  • Pat

    More classic Amory Lovins. The book is the usual, glorious blend of stat-backed nerdery (both financial and technological) with a surprising veneer of optimistic and illuminating prose. It is the road...

  • Douglas Ross

    Lovins and his Rocky Mountain Institute colleagues lay out a compelling case for why the dubious "global warming" debate actually detracts from solving the real problem. Energy is a much broader probl...

  • Mike Niebrzydowski

    Very interesting read. The author makes the argument for energy efficiency and renewables from the business perspective, which (unfortunately) is probably the best way to get people on board. Money do...

  • Brad

    It is "Textbooky" and thus coffee table/lue sort of reading material...or perhaps a good text for an environmental studies class, political action group, or anyone researching what they can do to be p...

  • Hamza

    Eye opening book about HUGE hidden opportunities....