The Dorito Effect: The Surprising New Truth About Food and Flavor

The Dorito Effect: The Surprising New Truth About Food and Flavor Review

A lively and important argument from an award-winning journalist proving that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor.

In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition.

Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language - flavor - that evolved to guide our nutrition, not destroy it.

With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We've been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.

Title:The Dorito Effect: The Surprising New Truth About Food and Flavor
Edition Language:English

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    The Dorito Effect: The Surprising New Truth About Food and Flavor Reviews

  • Wanda

    The author provides a three point summary of his book close to the end:Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the mos...

  • Chrisl

    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities.Quote from chapter 1 ... "One day, we may look ...

  • Kay

    I’d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author’s claims. Disclaimer: I listened to t...

  • Rob Haug

    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I ce...

  • Matthew Quann

    [4.5 Stars]Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just abo...

  • Katie

    Chicken. Chicken. Chicken. Chicken. Interesting Fact. Chicken.I think I would have enjoyed this more if it has been a lengthy article than a book. I understand there's more to the book than chickens, ...

  • David Dinaburg

    I was upset—outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn’t care about real flavor. This surplus of verbiage...

  • KatieMc

    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory.The Dorito Effect is an interesting take on food, nu...

  • Steve

    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more pro...

  • Bookworm

    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, an...